Senior Manager - Content

Pune | Content | Full-time


AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming and limited access to quality farm inputs for consistent and qualitative farming.

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity.

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.

The company is funded by prominent VCs like Chiratae Venture Partners , Aavishkaar Ventures, BII and Accel Partners. AgroStar also takes pride to have Snapdeal’s Kunal Behl and Rohit Bansal as its early investors and mentors. AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category.

In The Media

| Fortune | Economic Times | Agribusiness Global | Yourstory | Entrepreneur | Tech Crunch

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

About the Role

A hands-on position in a typical start-up environment, the Senior Manager Content will be a motivated, dedicated, and passionate self-starter individual who has a beautiful opportunity to unleash the potential and drive regional content strategy for rural users - our farmers.

In this capacity, he/she will lead and inspire the development of first-class content by the regional copywriters and help them drive marketing initiatives for our TG. The role also involves measuring the impact on the audience, taking feedback and incorporating the same in work.

Other responsibilities:

Leadership: The primary role of Senior Manager Content is the development and optimization of the content function. In this role, he/she will  ensure that all the business narratives and messages are in support of the content strategies and editorial decisions formulated along with the Director of Marketing, Director of Communication and other key stakeholders. 

Strategy & Analytics : He/She with formulate a cross platform content strategy, brainstorm along with the team to come up with new ideas and provide editorial, creative and technical support. There should be an ability to jump from the creative side of marketing to analytical side to demonstrate why ideas are analytically sound, track the analytics to ascertain content engagement levels and tweak the strategy accordingly. 

Videos: It will be an added advantage if the Senior Manager Content will write scripts and execute video production by collaborating with different teams. 

Collaboration: He/She will play a collaborative role by partnering up with the Marketing team to support marketing activities such as product branding, product promotions, offers and messages.  A collaboration with the Sales Team to develop sales content based on the target consumers and potential markets is also expected.

We are looking for enthusiastic intrapreneurs who want to work at the ‘grassroot’ level and want to make a difference to India’s biggest sector - Agriculture. We hope this excites you as much as us and looking forward to the next few conversations.