User Engagement - Campaign Manager

Pune Full-time

AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming and limited access to quality farm inputs for consistent and qualitative farming.

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity.

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.

The company is funded by prominent VCs like Chiratae Venture Partners , Aavishkaar Ventures, BII and Accel Partners. AgroStar also takes pride to have Snapdeal’s Kunal Behl and Rohit Bansal as its early investors and mentors. AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category.

In The Media

Fortune | Economic Times | Agribusiness Global | Yourstory | Entrepreneur Tech Crunch

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

Overview

Campaign managers will work in collaboration with internal stakeholders(sales, content, design, etc) and external stakeholders to prepare and execute digital engagement campaigns on the app and various platforms(Clevertap, Retargeting platforms, SMS etc) to drive sales and grow user retention and retention on the farmer app.

Roles & Responsibilities

  • Design and implement notification, in-app notification campaigns, app banners and SMS campaigns to drive engagement leading to retention and sales
  • Report on the KPIs for engagement campaigns and analyze user response and behavior towards engagement campaigns
  • Coordinate with key stakeholders of the organization to help raise awareness and drive adoption on the app of their respective business programs 
  • Brief and oversee the work of internal teams, such as designers, animators, etc, who will deliver content for the campaign activity
  • Be acquainted with web/app analytics tools and terminology
  • Maintain regular measurement of the ROI of campaigns
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Keep abreast of current trends in digital and mobile marketing

Qualifications

A professional marketing qualification, such as the Diploma in Marketing or the Professional Postgraduate Diploma in Marketing, can be helpful but is certainly not necessary. What we’re looking for is a person with a bachelor’s degree, good understanding of data/numbers and 0-1 years of work experience in related fields(Business Analyst, Campaign Manager, Product Analyst, etc)