Category Manager - Farm Implements

Pune | Category | Full-time


AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a  vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming. 

 With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. 

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.  

The company is funded by prominent VCs like Chiratae Venture Partners, Aavishkaar Ventures, Bertelsmann and Accel Partners. AgroStar also takes pride to have Snapdeal’s Kunal Behl and Rohit Bansal as its early investors and mentors. AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category. 

In The Media

Fortune | Economic Times | Agribusiness Global | Yourstory | Entreprenuer Tech Crunch

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

About the Role -

As a category manager for Farm Implements, the primary responsibility of this position is to create
and manage the vendor portfolio of AgroStar’ Farm implements business and deliver the below:

1. Brand Relationships
The primary responsibility of this position is to build a strong product portfolio of brands in the Farm
implements category. You will work closely with GM/DM level executives of various multinational and
national brands in the Farm implements industry. 

  • You will work on creating a strong portfolio for AgroStar’s customers. 
  • Build and maintain relationships with brands across various companies. 
  • Monitor supplier performance and trend.

2. Build strategies for achieving sales targets: 

  • Work closely with Direct Sales & Marketing team for achieving sales targets. 
  • To monitor and track product movement, category contribution and develop strategies to liquidate
  • Slow movers and distress inventory with regional sales teams and initiate actions.
  • Forecasting & Planning.
  • Study and analyze customer requirement & trend, stock inventory at optimum level, and forecast purchase planning.


Ideal candidate-

  •  Candidates with minimum 7-10 years’ experience in Farm implement manufacturing companies. 
  •  Strong market & geography knowledge. 
  •  Excellent interpersonal & negotiation skills 
  •  Excellent networking & relationship management skills.
  •  Business & financial acumen, ability to strategize. 
  •  Ability to work across functions, deep dive & execute. 
  •  Ready to travel extensively to rural locations.
  •  Extra Miler - Believer in Hard work 
  •  Self-Learner – Can learn quickly from anyone & everywhere 
  •  Collaborator – Can build great relations with our Team member, Customers, Supplier and other       Stakeholders.
  •  Hands on (Doer) – Ready to roll up sleeved & get hands dirty to execute 
  •  Passionate – Self-motivated, can uplift & inspire people. 
  •  Empathetic – Being humble, good listener and grounded. 
  •  Own & Execute – Believes in our mission & work as partner with us not just an employee.

We are looking for enthusiastic intrapreneurs who want to work at the ‘grass root’ level and want to make a difference to India’s biggest sector. We hope this excites you as much as us and looking forward to the next few conversations.