Director - Hardware Category

Pune, Maharashtra, India | Category | Full-time


AgroStar is India's foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming.

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers, crop life cycles, India first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.
The company is funded by prominent VCs like Bertelsmann India, RABO Bank,IDG Venture Partners, Chiratae Ventures and Accel Partners. AgroStar is the winner of Economic Times Best Startup Award 2016, under the Social Enterprise category.

In The Media 

Fortune | Economic Times | Agribusiness Global | Yourstory | Entrepreneur |

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there's always more to do.

Our mission of Helping Farmers Win is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here's more about the role:


  • Lead the Category Management function for this category and create strategic plan to ensure revenue achievement of the hardware category.
  • Build strategic relationships with existing brands and own all aspects of pricing and positioning of products in the category
  • Build the Agrostar brand externally(amongst vendors and external market)
  • Build private labels and manage P&L of the category by increasing product portfolio amongst other things
  • With his/her team, ensure procurement at the right price at the right time

As an ideal candidate, you will need :

  • B.Tech / MBA from a premier school preferred with 13+ years experience
  • Experience in e-commerce companies preferred with planning and positioning a white label product.
  • Exposure to market study, analysis and segmentation
  • Desired personality traits of being a self-learner, collaborator and extra miler.
  • Ability to own and execute with a Hands on attitude

We are looking for enthusiastic intrapreneurs who want to work at the - grass root level and want to make a difference to India's biggest sector. We hope this excites you as much as us and looking forward to the next few conversations.