Senior Product Manager

Pune, Maharashtra, India | Product | Full-time


AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a  vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming. 

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. 

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.  

The company is funded by prominent VCs like Chiratae Venture Partners, Aavishkaar Ventures, Bertelsmann and Accel Partners.  AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category. 

In The Media

Fortune | Economic Times | Agribusiness Global | Yourstory | Entreprenuer Forbes

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Know more about our culture : Culture@Agrostar

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

Job Responsibilities

  • Drive product strategy and define product roadmap through careful analysis of customer requirements, market and technology trends and competition.
  • Own and drive well prioritised product and feature roadmap that balances metric movers, customer delights and customer asks.
  • Develop detailed, crisp business and product specs and user stories to be used in product development in collaboration with business, design, and development teams as required.
  • Actively listen and connect with customers (current and potential) and their needs on a direct basis frequently.
  • Solicit ideas for new products from others and contributes ideas for new products.
  • Work with Engineering/Development team to make product trade-offs based on development feasibility / cost versus product / business impact
  • Innovate and simplify by challenging the way things are done and develop solutions that make things easier.
  • Maintain constant surveillance and awareness of the market and effectively identify customer needs and trends.
  • Identify strengths and weaknesses of proposed products relative to the competition and anticipate competitive responses.
  • Effectively coordinates and manages the launch of a new product.
  • Responsible for carrying out integrations with the third party products and service offerings of partners identified, by acting as a bridge between the partners and AgroStar
  • Lead Primary or Secondary research on various aspects of the product including product capability, source databases or sources of data as required from time to time
  • Pull and analyze data from different self-serve internal sources, funnel data, key industry benchmarks, and emerging trends to deliver high-quality and actionable customer centric product / feature proposals and user stories
  • Build hypotheses and validate them based on data, user surveys, and or by running small experiments quickly.
  • Define and own success metrics to improve customer efficiency and effectiveness
  • Obsess over problem solving, UX details and user centric design (mental models, storyboards, personas, contextual research, prototyping).
  • Coach & mentor PMs, APMs and/or Product operations.

Job Requirements

  • A passionate product manager with 6 - 8 years’ experience of shipping end-to-end consumer products
  • You need not have a tech background but must have ardent interest in current technology trends
  • Someone with an entrepreneurial mindset who enjoys taking end-to-end ownership of the product and work across stakeholders to achieve the desired objectives for the product
  • Strong analytical skills, ability to define KPIs, KPI dashboards and success metrics. He/she should also be conversant with executing effective A/B tests for hypothesis testing.
  • User Centric Thinking- You are obsessed about users - you place yourself in the position of your users to make something amazing for them. You have driven user research and usability studies in the past and are ready to dive into existing app usage data to back hypothesis for development on these platforms
  • Prioritization: The PM should be able to carry out effective prioritization of user-features balancing between user experience, business requirements and resourcing.