Lead - Campaign Management

Pune, Maharashtra, India | AAC

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AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming. 

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. 

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.  

The company is funded by prominent VCs like Chiratae Venture Partners, Aavishkaar Ventures, Bertelsmann and Accel Partners. AgroStar also takes pride to have Snapdeal’s Kunal Behl and Rohit Bansal as its early investors and mentors. AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category. 

In The Media

|Fortune | EconomicTimes |AgribusinessGlobal |Yourstory | Entreprenuer |  Forbes |AmbitionBox

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

 

Job Description


The Campaign lead at AgroStar is an extremely critical role.  The campaign lead will play a pivotal role in driving AgroStar’s next leg of growth by enabling the business to achieve the customer, revenue and profitability objectives.  The key roles and responsibilities of the business are as described below:

  • Develop a solid campaign framework for AgroStar’s contact centre channel, which will act as a foundation to drive and support AgroStar’s next leg of growth
  • Build and execute customer acquisition plans month on month, working with key stakeholders of the business like Category, Agronomy and P&L teams.
  • Build strategy to drive repeat business and increase the ARPU of Agrostar’s existing customers by identifying and working on key customer cohorts   
  • Stay on top of trends in an ever-changing / seasonality led landscape to identify and prioritize the right set of opportunities
  • Own the ROI for all the campaigns to ensure that required growth is delivered in line with the campaign budgets
  • Positively impact the team by regularly contributing to the constant improvement of our systems, processes, and tools
  • Take initiative and drive projects with minimal supervision

Desired Skills And Experience  

  • Strong understanding and experience of growth hacking
  • Strong customer orientation
  • Strong analytical skills and experience churning and making sense out of huge amounts of data. Additionally, should be comfortable working with and managing different metrics.
  • Excellent judgment and problem solving
  • Excellent written and interpersonal communication skills
  • Program management, relationship management, stakeholder management skills required. Strong ability to work with multiple cross-functional teams with an eye for detail.
  • Team management capabilities

Postgraduate from a business school, with overall 5 to 10 years of work experience

We are looking for enthusiastic intrapreneurs who want to work at the ‘grass root’ level and want to make a difference to India’s biggest sector. We hope this excites you as much as us and looking forward to the next few conversations.