Manager - Content

Pune, Maharashtra, India | Marketing | Full-time


AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a  vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming. 

 With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. 

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.  

The company is funded by prominent VCs like Chiratae Venture Partners, Aavishkaar Ventures, Bertelsmann and Accel Partners. AgroStar also takes pride to have Snapdeal’s Kunal Behl and Rohit Bansal as its early investors and mentors. AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category. 

In The Media

Fortune | Economic Times | Agribusiness Global | Yourstory | Entreprenuer | Ambition Box |

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Our mission of ‘Helping Farmers Win’ is a tall task as we try to bring change and development to the grassroots of India. We need heroes who are dedicated to the mission, live the dream and drive it with passion. If that sounds like you, here’s more about the role:

AgroStar is looking for a Content Manager for its social commerce focussed farmer app. critical and analytical mindset. You should be able to create, develop, and own projects, and generate valuable insights, interfacing across the team to drive user engagement and efficiency across the platform


What you'll do:


  • Manage a team of Agri experts responsible for the day to day content generation, creation and execution in the vernacular languages
  • Strong user driven mindset to understand their behavior and content needs through data, Competition analysis & leveraging of internal/external content trends
  • Develop data-driven approaches to identify problems/trends and find conclusions leading to optimized solutions/opportunities
  • Managing and leading overall influencer programs across platforms and working with the Digital marketing team to best optimize the impact!
  • Ability to work with cross-functional teams and collaborate with content strategists, designers, copywriters, researchers, and product marketers
  • Collaborate, consult, and effectively communicates findings, insights, and recommendations to business leaders
  • Ability to maintain a high-performance and growth mindset for the team
  • Execute video production by collaborating with different teams. Connect with other video destinations to license / syndicate content

  • He/She will play a collaborative role by partnering up with the product team to ensure content uploading and management is seamless and best managed with help of product and technology

We are looking for enthusiastic intrapreneurs who want to work at the ‘grassroot’ level and want to make a difference to India’s biggest sector - Agriculture. We hope this excites you as much as us and looking forward to the next few conversations.