Associate Director Category - Cereal Crops (Rice & Maize)

Pune, Maharashtra, India | Category | Full-time


 AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin through right advisory and solutions, powered by data and technology. It was started with a  vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for healthy and sustainable farming AND limited access to quality farm inputs for consistent and qualitative farming. 

With technology at its core, we have built an innovative & sustainable ecosystem that includes products such as a customized enterprise sales solutions that maps data of farmers' crop life cycles, India's first online farmer community, online agri-advisory with online shopping for inputs and an incomparable logistics solution for last mile rural connectivity. 

We have procured and partnered with leading national and international brands for major agri-inputs like seeds, crop nutrition, crop protection and farm implements, that are needed for farming and we deliver them at the doorstep of farmers. Thus, our efforts at AgroStar are focused to become the driving force to equip our farmers with the power of knowledge to farm better and smarter, through technology and up to date expert advice.  

The company is funded by prominent VCs like Chiratae Venture Partners, Aavishkaar Ventures, Bertelsmann and Accel Partners.  AgroStar is the winner of Economic Times' Best Startup Award 2016, under the 'Social Enterprise' category. 

In The Media

 Fortune | Economic Times | Agribusiness Global | Yourstory | Entreprenuer Forbes

Our Team

We are a team of highly motivated individuals, who are willing to push beyond the ceiling, initiate new ideas and take challenges head on. Apart from coffee, working in an extremely fast-paced, dynamic work culture is what we passionate souls thrive on. We ride against the tide as time is never enough and there’s always more to do.

Know more about our culture : Culture@Agrostar

Job Role and Opportunity
● The opportunity to solve a complex, real world problem and to create high impact.
● Will be a part of the core team responsible to take the company to the next level of growth
● Lead the Category Management function for this category and create strategic plan to
ensure revenue achievement of the Cereal Crop category.
● Build strategic relationships with existing brands and own all aspects of pricing and
positioning of products in the category
● Build the Agrostar brand externally (amongst vendors and external market)
● Build private labels and manage P&L of the category by increasing product portfolio
amongst other things

Job Requirements
● BSc / MSc. MBA (Agri Business Preferred)
● 8-10yrs  of experience with industry leading companies.
● Experience in driving a Cereal crop category portfolio
● Experience in planning and positioning of a variety of different brands in agricultural industry.
● Exposure to market study, analysis and segmentation
● Desired personality traits of being a self-learner, collaborator and extra miler.
● Ability to own and execute with a Hands-on attitude